WHAT’S LOHAS?

LOHAS, an abbreviation of Lifestyles Of Health And Sustainability, is a newest lifestyle. Health, happiness, environmental protection and sustainability are the core idea of LOHAS. Because it conforms to the trendy of society’s development, LOHAS, as a newest lifestyle, will spread quickly.

Let LOHAS be fashion

LOHAS, as a healthy lifestyle and attitude, is accepted by more and more people. In some of developed countries, LOHAS is very common and gradually to be a special culture. At the moment, in USA, there is one “LOHAS group” for every 4 people. In Europe, there are one third people enjoy LOHAS. Sociologist assumed, there are half consumers will join LOHAS group in the recent 10 years.

Currently the environmental protection and health are more and more important, so LOHAS is becoming a fashion. Many industries are all advocating LOHAS. Cosmetic industry promotes the use of natural cosmetics. The Clothing industry also designs the fashionable environment protection shopping bags. The travel agency often promotes the green and natural travel. The suppliers of organic food